The hair restoration industry is big business. Figures predict that the global hair transplant market will reach an expected 53.17 billion dollars by 2028. This huge global growth is due to increased demand for cosmetic treatments to boost appearance and self-esteem. With this, technologies and procedures have advanced and are more effective than ever, making hair restoration treatment a popular option for those living with hair loss.
With such a vast global market, the hair transplant industry is very niche and competitive, making standing out in the search engine results pages (SERPs) challenging. With so many clinics vying for the top spots, Google has some pretty strict criteria for those wanting to appear high in results. Content needs to demonstrate strong E-E-A-T (experience, expertise, authoritativeness, and trustworthiness), and this is particularly important for those creating what it classes as YMYL (Your Money or Your Life) content that could impact health, safety, financial stability or wellbeing.
Falling into this category, our hair transplant clinic client came to us because they wanted to be discovered in organic searches for their blog content, as their competitor was outranking them for hair-related search terms. In our case study, you’ll learn how we increased their number of ranking keywords, improved their visibility, and boosted their organic search traffic.